VALERIE ROBBINS

WELCOME.

ABOUT

Who. What. Where. When. Why.

Hey, I’m Val — a curious creative with a knack for bespoke brandingand holistic marketing.

I received my degree in Graphic Design but my professional experiences always seemed to steer me towards the marketing side of things. I believe this intersection has given me an edge within the creative community. My designs aren't just "pretty", they're intentional.

Throughout my career, I have had the opportunity to work both on the agency side of things as well as internally with businesses of all sizes. These two very different experiences helped shape me into the resourceful, well-rounded, and collaborative designer I am today.

Today, I run my own design studio where I help businesses uncover their brand story and land more leads through strategic design and digital development.

SPECIALTIES

Print Design

Web/Digital Design

Creative Consulting

Photography

Marketing

Branding

FEEDBACK

RESUME

The important stuff.

EXPERIENCE

2019–Present

Creative Director

Studio Four Ten

Founder and creative lead of boutique design studio where I lead the design, development, and strategy for small businesses with big ideas. In this role, I take on clients directly or am contracted out by agencies, brands and businesses.

2014–2019

Director, Marketing & Design

Palmer's Darien

Manage, develop and execute marketing campaigns across multiple channels. Draft accurate and engaging content for social, digital marketing, print and radio. Boost relevant social posts to target demographic. Design and conceptualize emails, collateral, menus, and graphics. Organize and execute photoshoots, including post-production edits. Identify, create and update content and e-commerce products on website and social media platforms. Coordinate with internal and external resources to ensure projects are effectively executed and delivered on time and in budget. Monitor industry trends and offer up strategic solutions. Report campaign effectiveness through interpreting channel-specific metrics.

2012–2014

Art Director

IN Marketing Services

Responsible for layout, design, and photo selection for in-store brand activations including POS, direct mail, FSI, and web layout. Participate in project meetings with creative, account, production, and conceptualization team. Meet deadlines, expectations, and satisfactory completion of jobs assigned by the Creative Director.

2010–2012

Graphic Designer

IN Marketing Services

Collaborated with team in the design of cross-platform shopper marketing and consumer promotion campaigns, while maintaining brand standards. Create and release production-ready assets for print and digital.

2009–2010

Marketing Coordinator

The Mill at 2T

Assisted owner in daily operations of startup restaurant. Creative and strategic involvement included development of newsletters, e-blasts and print ads. Managed social media platforms and online marketing campaigns effectively driving engagement and traffic into the restaurant.

SKILLS

Creative Direction

Graphic Design

Web/Digital Design

UI/UX Design

Social Media

Digital Marketing

Photography

TOOLS

Adobe Creative Suite

Wordpress

Figma

G Suite

Microsoft 365

Spotify

EDUCATION

2006–2008

B.S., Graphic Design

The Art Institute

DESIGN

Just a little taste.
THANKSGIVING AT PALMER’S
THANKSGIVING AT PALMER’S
Collateral & Catalogs, Digital Marketing, Print, Social, Web Design
GOOD CELL
GOOD CELL
UI/UX, Web Design
PALMER’S EVENTS
PALMER’S EVENTS
Print
BLUE BUFFALO
BLUE BUFFALO
Agency, Digital Marketing, Print, Social
REALIGN
REALIGN
Branding, Web Design
HILLSHIRE FARM
HILLSHIRE FARM
Agency, Digital Marketing, Print
BROWN DOG FANCY
BROWN DOG FANCY
Print, Web Design
KIRBY GIRL
KIRBY GIRL
Web Design
GRAND STREET WEALTH MANAGEMENT
GRAND STREET WEALTH MANAGEMENT
Branding, Web Design

CONTACT

Say hello.
Fairfield County | Connecticut
design@valerierobbins.com
(860) 817-4577