Branding + Strategy
Print + Digital Design
Who. What. Where. When. Why.
Hey, I’m Val — a curious creative with a knack for bespoke brandingand intuitive marketing.
I studied and received my degree in Graphic Design but my professional experiences always seemed to steer me towards the marketing side of things. I believe this intersection has given me an edge within the creative community. My designs aren't just "pretty", they're intentional.
Throughout my 12 years of 'real world' design experience, I have had the opportunity to work both on the agency side and internally for a family-owned business. These two very different experiences helped shape me into the resourceful, well-rounded, and collaborative designer I am today.
I’m incredibly passionate about helping businesses uncover their brand story with strategic design that illuminates who they are at their core.
It can be very difficult to know where to spend your valuable resources in the digital age with marketing ads coming from every direction. Valerie sets herself apart with refreshing maturity in her balance of enthusiasm, professional respect, and value for your dollar in her approach. She puts jargon aside and helps you get to the core of what needs to be done.
"Valerie is an extremely talented and knowledgeable designer. She has worked on multiple projects for us, ranging from document design to web design. With each deliverable, we are more and more impressed, and she has become our go-to designer."
"Valerie is a creative genius! I gave her a concept to match my product. She helped me create the brand of my dreams! She is very invested in your product and/ or brand. I will continue to work with her and highly recommend her."
"Valerie's follow through, attention to detail, and honest personality come together to form a thoughtful team player who is also highly self-motivated. Her calm, sometimes humorous approach to her responsibilities makes her easy to work with on all levels."
"Valerie was a pleasure to work with, always respectful and diplomatic in her comments and suggestions. She is a creative and clever young woman and would be an asset to any organization. I would be delighted to work with her again."
"Her attitude and work ethic are of the highest quality."
The important stuff.
Director, Marketing & DesignPalmer's Darien
Manage, develop and execute marketing campaigns across multiple channels. Draft accurate and engaging content for social, digital marketing, print and radio. Boost relevant social posts to target demographic. Design and conceptualize emails, collateral, menus, and graphics. Organize and execute photoshoots, including post-production edits. Identify, create and update content and e-commerce products on website and social media platforms. Coordinate with internal and external resources to ensure projects are effectively executed and delivered on time and in budget. Monitor industry trends and offer up strategic solutions. Report campaign effectiveness through interpreting channel-specific metrics.
Art DirectorIN Marketing Services
Responsible for layout, design, and photo selection for in-store brand activations including POS, direct mail, FSI, and web layout. Participate in project meetings with creative, account, production, and conceptualization team. Meet deadlines, expectations, and satisfactory completion of jobs assigned by the Creative Director.
Graphic DesignerIN Marketing Services
Collaborated with team in the design of cross-platform shopper marketing and consumer promotion campaigns, while maintaining brand standards. Create and release production-ready assets for print and digital.
Marketing CoordinatorThe Mill at 2T
Assisted owner in daily operations of startup restaurant. Creative and strategic involvement included development of newsletters, e-blasts and print ads. Managed social media platforms and online marketing campaigns effectively driving engagement and traffic into the restaurant.