Branding & Strategy
Design, Branding, Strategy & Marketing
Hey there! My name is Valerie but most people call me Val. I am a passionate, driven individual with a unique, versatile background in both marketing and design.
I graduated in 2008, in the middle of the economic recession. After few call backs and little-to-no leads, I applied for a ‘hostess’ job at a start-up restaurant in town. Times were tough and, at that point, I was willing to be working anywhere. Little did I know this was the beginning of my career in Marketing & Design.
Since then, I've added Graphic Designer, Art Director and Marketing Director to my resume. Each one of those experiences has helped shaped me into the number-loving perfectionist that I am today.
“Life can only be understood backwards; but it must be lived forwards.” –Søren Kierkegaard
"Valerie is an extremely talented and knowledgeable designer. She has worked on multiple projects for us, ranging from document design to web design. With each deliverable, we are more and more impressed, and she has become our go-to designer."
"Valerie is a creative genius! I gave her a concept to match my product. She helped me create the brand of my dreams! She is very invested in your product and/ or brand. I will continue to work with her and highly recommend her."
"The best designer I know"
"Valerie's follow through, attention to detail, and honest personality come together to form a thoughtful team player who is also highly self-motivated. Her calm, sometimes humorous approach to her responsibilities makes her easy to work with on all levels."
"She's awesome! Brought my business to life."
"Valerie was a pleasure to work with, always respectful and diplomatic in her comments and suggestions. She is a creative and clever young woman and would be an asset to any organization. I would be delighted to work with her again."
"Her attitude and work ethic are of the highest quality."
10 Years of Experience
Director, Marketing & DesignPalmer's Darien
Start-up environment provides opportunity to flex skills in a large capacity. Develop content and digital strategies including but not limited to content creation, website development, SEO, analytics, social media strategy and management. Built an infrastructure for department
Art DirectorIN Marketing Services
Collaborated with team in the development of cross-platform shopper marketing and consumer promotion campaigns while maintaining brand standards. Interfaces with all levels of internal teams and outside vendors. Developed and created activation programs for assigned agency clients. Direct graphic designers, illustrators, photographers and copy writers CLIENTS: Hillshire Brands, Newell Rubbermaid, Barilla
Graphic DesignerIN Marketing Services
» Collaborated with team in the design of cross-platform shopper marketing and consumer promotion campaigns, while maintaining brand standards. Interfaced with all levels of internal teams and outside vendors. Create and release production-ready assets for print and digital.
Marketing CoordinatorThe Mill at 2T
Assisted owner in daily operations of startup restaurant. Creative and strategic involvement included development of newsletters, e-blasts and print ads. Managed social media platforms and online marketing campaigns effectively driving engagement and traffic into the restaurant.
Graphic DesignBachelor's of Science
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