VALERIE ROBBINS

Welcome.

ABOUT

Who. What. Where. When. Why.

Hey there! My name is Valerie but most people call me Val. I am a passionate, driven individual with a unique, versatile background in both marketing and design.

I graduated in 2008, in the middle of the economic recession. After few call backs and little-to-no leads, I applied for a ‘hostess’ job at a start-up restaurant in town. Times were tough and, at that point, I was willing to be working anywhere. Little did I know this was the beginning of my career in Marketing & Design.

Since then, I've added Graphic Designer, Art Director and Marketing Director to my resume. Each one of those experiences has helped shaped me into the number-loving perfectionist that I am today.

“Life can only be understood backwards; but it must be lived forwards.” –Søren Kierkegaard

SPECIALTIES

Print Design

Web Design

Creative Consulting

Photography

Marketing

Branding

REVIEWS

RESUME

The important stuff.

EXPERIENCE

2014–Present

Director, Marketing & Design

Palmer's Darien

Manage, develop and execute marketing campaigns across multiple channels. Draft accurate and engaging content for social, digital marketing, print and radio. Boost relevant social posts to target demographic. Design and conceptualize emails, collateral, menus, and graphics. Organize and execute photoshoots, including post-production edits. Identify, create and update content and e-commerce products on website and social media platforms. Coordinate with internal and external resources to ensure projects are effectively executed and delivered on time and in budget. Monitor industry trends and offer up strategic solutions. Report campaign effectiveness through interpreting channel-specific metrics.

2012–2014

Art Director

IN Marketing Services

Responsible for layout, design, and photo selection for in-store brand activations including POS, direct mail, FSI, and web layout. Participate in project meetings with creative, account, production, and conceptualization team. Meet deadlines, expectations, and satisfactory completion of jobs assigned by the Creative Director.

2010–2012

Graphic Designer

IN Marketing Services

Collaborated with team in the design of cross-platform shopper marketing and consumer promotion campaigns, while maintaining brand standards. Create and release production-ready assets for print and digital.

2009–2010

Marketing Coordinator

The Mill at 2T

Assisted owner in daily operations of startup restaurant. Creative and strategic involvement included development of newsletters, e-blasts and print ads. Managed social media platforms and online marketing campaigns effectively driving engagement and traffic into the restaurant.

SKILLS

Creative Direction

Graphic Design

Typography

Web UI/UX Design

Digital Marketing

Photography

Social Media

TOOLS

G Suite

Wordpress

Google Ads

Google Analytics

MailChimp

Sketch

EDUCATION

2006–2008

B.S., Graphic Design

The Art Institute

DESIGN

Just a little taste.
Palmer’s Darien
Palmer’s Darien
Print
GoodCell
GoodCell
UI/UX, Web Design
REALIGN
REALIGN
Branding, Photography, Web Design
KIRBY GIRL
KIRBY GIRL
Web Design
BROWN DOG FANCY
BROWN DOG FANCY
Print, Web Design
GRAND STREET WEALTH MANAGEMENT
GRAND STREET WEALTH MANAGEMENT
Branding, Web Design

IDEAS

What's on my mind.
See All Posts

CONTACT

Say hello.
Fairfield County | Connecticut
design@valerierobbins.com
(860) 817-4577