Design ∙ Development ∙ Strategy
Branding & Indentity Design
Print & Digital Design
Who. What. Where. When. Why.
Hey, I’m Val — a curious creative with a knack for brand building and strategic marketing. With a degree in Graphic Design, I've honed my skills to go beyond aesthetics, weaving intention into every design.
My professional journey has led me through the dynamic landscapes of both agency and in-house experiences, including start-up environments, offering a unique vantage point within the creative community. This diverse career trajectory has shaped me into a resourceful, well-rounded, and dynamic designer.
Today, I partner with businesses to unveil their brand story and drive lead generation through strategic design and omnichannel marketing. It's not just about creating visually appealing designs; it's about crafting narratives that resonate and strategies that elevate brands to new heights.
SKILLS & SERVICES
It can be very difficult to know where to spend your valuable resources in the digital age with marketing ads coming from every direction. Valerie sets herself apart with refreshing maturity in her balance of enthusiasm, professional respect, and value for your dollar in her approach. She puts jargon aside and helps you get to the core of what needs to be done.
"Valerie is an extremely talented and knowledgeable designer. She has worked on multiple projects for us, ranging from document design to web design. With each deliverable, we are more and more impressed, and she has become our go-to designer."
"Valerie is truly a creative genius! I presented her with a concept to align with my product, and she exceeded my expectations in creating the brand of my dreams. Her investment in understanding my product is evident in every detail. I'm not only thrilled with the results but also grateful for her commitment. I look forward to continuing our collaboration and highly recommend her expertise."
"Valerie's follow through, attention to detail, and honest personality come together to form a thoughtful team player who is also highly self-motivated. Her calm, sometimes humorous approach to her responsibilities makes her easy to work with on all levels."
"Valerie was a pleasure to work with, always respectful and diplomatic in her comments and suggestions. She is a creative and clever young woman and would be an asset to any organization. I would be delighted to work with her again."
"Her attitude and work ethic are of the highest quality."
The important stuff.
BRAND DESIGNERClients Include: Blue Buffalo, Direct Wines Inc., Boost Oxygen, NobleHouse Media
Collaborate with designers & copywriters to support brand's internal marketing efforts. Produce a variety of creative materials, including in-store print collateral and cross-channel campaigns. Ensure brand consistency and deliver engaging customer experiences through creative projects.
SENIOR DESIGNERRaymour & Flanigan
Collaborated with internal departments to execute projects aligned with the brand's vision and goals. Managed and orchestrated workflow of other designers, overseeing and project-managing for brand consistency. Provided thoughtful critiques and tailored constructive feedback to foster growth among the team, actively contributing to the professional development of junior designers. Conceptualized and designed a high volume of omni-channel campaigns. Presented design concepts to team members and stakeholders.
MARKETING DIRECTORPalmer's Darien
Manage, develop and execute marketing campaigns across multiple channels. Draft accurate and engaging content for social, digital marketing, print and radio. Boost relevant social posts to target demographic. Design and conceptualize emails, collateral, menus, and graphics. Organize and execute photoshoots, including post-production edits. Identify, create and update content and e-commerce products on website and social media platforms. Coordinate with internal and external resources to ensure projects are effectively executed and delivered on time and in budget. Monitor industry trends and offer up strategic solutions. Report campaign effectiveness through interpreting channel-specific metrics.
ART DIRECTORIN Marketing Services
Responsible for layout, design, and photo selection for in-store brand activations including POS, direct mail, FSI, and web layout. Participate in project meetings with creative, account, production, and conceptualization team. Meet deadlines, expectations, and satisfactory completion of jobs assigned by the Creative Director.
GRAPHIC DESIGNERIN Marketing Services
Collaborated with team in the design of cross-platform shopper marketing and consumer promotion campaigns, while maintaining brand standards. Create and release production-ready assets for print and digital.
MARKETING COORDINATORThe Mill at 2T
Assisted owner in daily operations of startup restaurant. Creative and strategic involvement included development of newsletters, e-blasts and print ads. Managed social media platforms and online marketing campaigns effectively driving engagement and traffic into the restaurant.