VALERIE ROBBINS

Welcome.

ABOUT

Who. What. Where. When. Why.

Hey, I’m Val — a curious creative with a knack for bespoke brandingand intuitive marketing.

I studied and received my degree in Graphic Design but my professional experiences always seemed to steer me towards the marketing side of things. I believe this intersection has given me an edge within the creative community. My designs aren't just "pretty", they're intentional.

Throughout my 12 years of 'real world' design experience, I have had the opportunity to work both on the agency side and internally for a family-owned business. These two very different experiences helped shape me into the resourceful, well-rounded, and collaborative designer I am today.

I’m incredibly passionate about helping businesses uncover their brand story with strategic design that illuminates who they are at their core.

SPECIALTIES

Print Design

Web Design

Creative Consulting

Photography

Marketing

Branding

REVIEWS

RESUME

The important stuff.

EXPERIENCE

2014–Present

Director, Marketing & Design

Palmer's Darien

Manage, develop and execute marketing campaigns across multiple channels. Draft accurate and engaging content for social, digital marketing, print and radio. Boost relevant social posts to target demographic. Design and conceptualize emails, collateral, menus, and graphics. Organize and execute photoshoots, including post-production edits. Identify, create and update content and e-commerce products on website and social media platforms. Coordinate with internal and external resources to ensure projects are effectively executed and delivered on time and in budget. Monitor industry trends and offer up strategic solutions. Report campaign effectiveness through interpreting channel-specific metrics.

2012–2014

Art Director

IN Marketing Services

Responsible for layout, design, and photo selection for in-store brand activations including POS, direct mail, FSI, and web layout. Participate in project meetings with creative, account, production, and conceptualization team. Meet deadlines, expectations, and satisfactory completion of jobs assigned by the Creative Director.

2010–2012

Graphic Designer

IN Marketing Services

Collaborated with team in the design of cross-platform shopper marketing and consumer promotion campaigns, while maintaining brand standards. Create and release production-ready assets for print and digital.

2009–2010

Marketing Coordinator

The Mill at 2T

Assisted owner in daily operations of startup restaurant. Creative and strategic involvement included development of newsletters, e-blasts and print ads. Managed social media platforms and online marketing campaigns effectively driving engagement and traffic into the restaurant.

SKILLS

Creative Direction

Graphic Design

Typography

Web UI/UX Design

Digital Marketing

Photography

Social Media

TOOLS

G Suite

Wordpress

Google Ads

Google Analytics

MailChimp

Sketch

EDUCATION

2006–2008

B.S., Graphic Design

The Art Institute

DESIGN

Just a little taste.
REALIGN
REALIGN
Branding, Photography, Web Design
GoodCell
GoodCell
UI/UX, Web Design
Palmer’s Darien
Palmer’s Darien
Print
KIRBY GIRL
KIRBY GIRL
Web Design
BROWN DOG FANCY
BROWN DOG FANCY
Print, Web Design
GRAND STREET WEALTH MANAGEMENT
GRAND STREET WEALTH MANAGEMENT
Branding, Web Design

CONTACT

Say hello.
Fairfield County | Connecticut
design@valerierobbins.com
(860) 817-4577