I started in design — sharpening my eye inside established systems, then helping build new ones from scratch. Design taught me how to capture attention. Curiosity taught me everything else.

From there, I reverse-engineered the rest: campaigns, content, buyer psychology, strategy. Now I’m watching AI reshape how creative teams work — and building toward it instead of away from it.

The tools keep changing. The goal doesn't. Let's build something.

Available for select projects. Email me.