Archive • Valerie Robbins

Category Archives: Branding

What is Branding & Why is it important?

Branding

Valerie Robbins | February 12, 2020

What Branding Is & Why It’s Important If you asked 10 people what branding is, you’d get nearly as many different answers. So what really is branding and why is it important for you as a business owner to have a definitive answer to that question? Let’s dive into it. Branding in Simple Terms In […]

Is Color Helping or Hurting Your Business?

Branding

Valerie Robbins | November 7, 2019

What are your favorite colors? Well, that’s a bit of a trick question. The answer doesn’t matter. While it’s tempting to choose colors you like for your business branding, it’s not always the wisest choice. Why is that? And if not based primarily on your personal attraction to them, how should you select colors for […]