Valerie Robbins • Branding & Website Design

WELCOME.

Design ∙ Development ∙ Strategy

Creative Direction

Creative Consulting

Branding & Indentity Design

Print & Digital Design

ABOUT

Who. What. Where. When. Why.

Hey, I’m Val — a curious creative with a knack for brand building and strategic marketing. With a degree in Graphic Design, I've honed my skills to go beyond aesthetics, weaving intention into every design.

My professional journey has led me through the dynamic landscapes of both agency and in-house experiences, including start-up environments, offering a unique vantage point within the creative community. This diverse career trajectory has shaped me into a resourceful, well-rounded, and dynamic designer.

Today, I partner with businesses to unveil their brand story and drive lead generation through strategic design and omnichannel marketing. It's not just about creating visually appealing designs; it's about crafting narratives that resonate and strategies that elevate brands to new heights.

EMAIL design@valerierobbins.com
CALL (860) 817-4577

SKILLS & SERVICES

Print Design

Web/Digital Design

Creative Consulting

Photography

Marketing

Branding

REVIEWS

It can be very difficult to know where to spend your valuable resources in the digital age with marketing ads coming from every direction. Valerie sets herself apart with refreshing maturity in her balance of enthusiasm, professional respect, and value for your dollar in her approach. She puts jargon aside and helps you get to the core of what needs to be done.

Andrea Woolverton

Founder, Twin Engine Coffee

"Valerie is an extremely talented and knowledgeable designer. She has worked on multiple projects for us, ranging from document design to web design. With each deliverable, we are more and more impressed, and she has become our go-to designer."

Kyle R.

Sound Shore Innovations

"Valerie is truly a creative genius! I presented her with a concept to align with my product, and she exceeded my expectations in creating the brand of my dreams. Her investment in understanding my product is evident in every detail. I'm not only thrilled with the results but also grateful for her commitment. I look forward to continuing our collaboration and highly recommend her expertise."

Kimberly R.

ReAlign

"Valerie's follow through, attention to detail, and honest personality come together to form a thoughtful team player who is also highly self-motivated. Her calm, sometimes humorous approach to her responsibilities makes her easy to work with on all levels."

Coni P.

Coni Porter Designs

"Valerie was a pleasure to work with, always respectful and diplomatic in her comments and suggestions. She is a creative and clever young woman and would be an asset to any organization. I would be delighted to work with her again."

Sarah H.

Newburyport Youth Services

"Her attitude and work ethic are of the highest quality."

Michael G.

Michael Goldberg Creative Design

RESUME

The important stuff.

WORK HISTORY

2019–Present

BRAND DESIGNER

Clients Include: Blue Buffalo, Direct Wines Inc., Boost Oxygen, NobleHouse Media

Collaborate with designers & copywriters to support brand's internal marketing efforts. Produce a variety of creative materials, including in-store print collateral and cross-channel campaigns. Ensure brand consistency and deliver engaging customer experiences through creative projects.

2022–2023

SENIOR DESIGNER

Raymour & Flanigan

Collaborated with internal departments to execute projects aligned with the brand's vision and goals. Managed and orchestrated workflow of other designers, overseeing and project-managing for brand consistency. Provided thoughtful critiques and tailored constructive feedback to foster growth among the team, actively contributing to the professional development of junior designers. Conceptualized and designed a high volume of omni-channel campaigns. Presented design concepts to team members and stakeholders.

2014–2019

MARKETING DIRECTOR

Palmer's Darien

Manage, develop and execute marketing campaigns across multiple channels. Draft accurate and engaging content for social, digital marketing, print and radio. Boost relevant social posts to target demographic. Design and conceptualize emails, collateral, menus, and graphics. Organize and execute photoshoots, including post-production edits. Identify, create and update content and e-commerce products on website and social media platforms. Coordinate with internal and external resources to ensure projects are effectively executed and delivered on time and in budget. Monitor industry trends and offer up strategic solutions. Report campaign effectiveness through interpreting channel-specific metrics.

2012–2014

ART DIRECTOR

IN Marketing Services

Responsible for layout, design, and photo selection for in-store brand activations including POS, direct mail, FSI, and web layout. Participate in project meetings with creative, account, production, and conceptualization team. Meet deadlines, expectations, and satisfactory completion of jobs assigned by the Creative Director.

2010–2012

GRAPHIC DESIGNER

IN Marketing Services

Collaborated with team in the design of cross-platform shopper marketing and consumer promotion campaigns, while maintaining brand standards. Create and release production-ready assets for print and digital.

2009–2010

MARKETING COORDINATOR

The Mill at 2T

Assisted owner in daily operations of startup restaurant. Creative and strategic involvement included development of newsletters, e-blasts and print ads. Managed social media platforms and online marketing campaigns effectively driving engagement and traffic into the restaurant.