“Build it and they will come!” If only it worked that way. You have a knack for what you do, you’ve worked hard at building a conscious brand, and you create memorable experiences for your customers. There are a ton of people who would love your business…if they knew about it! So the question is: […]
In the age of Wix, Weebly, and other DIY alternatives, it’s easier than ever to put together a website. Choose a decent template, drag, drop, paste in your text, and presto! It’s live. But is this really the best way to go? Or are people actually onto something when they say that investing in professional […]
What Branding Is & Why It’s Important If you asked 10 people what branding is, you’d get nearly as many different answers. So what really is branding and why is it important for you as a business owner to have a definitive answer to that question? Let’s dive into it. Branding in Simple Terms In […]
What are your favorite colors? Well, that’s a bit of a trick question. The answer doesn’t matter. While it’s tempting to choose colors you like for your business branding, it’s not always the wisest choice. Why is that? And if not based primarily on your personal attraction to them, how should you select colors for […]