WORK HISTORY
2019–Present
BRAND DESIGNER
Clients Include: Blue Buffalo, Direct Wines Inc., Boost Oxygen, NobleHouse MediaCollaborate with designers & copywriters to support brand's internal marketing efforts. Produce a variety of creative materials, including in-store print collateral and cross-channel campaigns. Ensure brand consistency and deliver engaging customer experiences through creative projects.
2022–2023
SENIOR DESIGNER
Raymour & FlaniganCollaborated with internal departments to execute projects aligned with the brand's vision and goals. Managed and orchestrated workflow of other designers, overseeing and project-managing for brand consistency. Provided thoughtful critiques and tailored constructive feedback to foster growth among the team, actively contributing to the professional development of junior designers. Conceptualized and designed a high volume of omni-channel campaigns. Presented design concepts to team members and stakeholders.
2014–2019
MARKETING DIRECTOR
Palmer's DarienManage, develop and execute marketing campaigns across multiple channels. Draft accurate and engaging content for social, digital marketing, print and radio. Boost relevant social posts to target demographic. Design and conceptualize emails, collateral, menus, and graphics. Organize and execute photoshoots, including post-production edits. Identify, create and update content and e-commerce products on website and social media platforms. Coordinate with internal and external resources to ensure projects are effectively executed and delivered on time and in budget. Monitor industry trends and offer up strategic solutions. Report campaign effectiveness through interpreting channel-specific metrics.
2012–2014
ART DIRECTOR
IN Marketing ServicesResponsible for layout, design, and photo selection for in-store brand activations including POS, direct mail, FSI, and web layout. Participate in project meetings with creative, account, production, and conceptualization team. Meet deadlines, expectations, and satisfactory completion of jobs assigned by the Creative Director.
2010–2012
GRAPHIC DESIGNER
IN Marketing ServicesCollaborated with team in the design of cross-platform shopper marketing and consumer promotion campaigns, while maintaining brand standards. Create and release production-ready assets for print and digital.
2009–2010
MARKETING COORDINATOR
The Mill at 2TAssisted owner in daily operations of startup restaurant. Creative and strategic involvement included development of newsletters, e-blasts and print ads. Managed social media platforms and online marketing campaigns effectively driving engagement and traffic into the restaurant.