Design first. Systems next. Curiosity always.
Design is where I started. Over time the work expanded into brand strategy and marketing. I’ve spent time inside agencies, working direct with brands, helping startups, and building my own studio.
The real thread running through everything has always been curiosity. I tend to follow ideas wherever they lead. Sometimes that’s design and branding. Other times it’s science, health, technology, culture, or whatever else catches my attention.
Lately I’ve been especially interested in how AI is changing the way creative work happens — not just the tools, but how people think, collaborate, and build.
Available for select projects | Email me